TABLE OF CONTENTS
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| Table of Contents |
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Social Media Directory
School of Architecture Official Channels
YouTube |
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Academic Accounts
Architecture Program | |
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Landscape Architecture Program | |
Urban Design Program | |
Gulf Coast DesignLab | |
CM2 (Ming) | |
Urban Information Lab (Junfeng) |
Affiliated Accounts
Build Lab | |
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Materials Lab | |
Tech Lab |
Architecture & Planning Library | |
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CAAD (not in use) | |
CSD (not in use) | |
Career Services | |
Professional Residency Program | |
UTSOA First Years |
Student Groups
American Institute of Architecture Students | |
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Alpha Rho Chi | |
Ampersand | |
Student ASLA Chapter | |
Graduate School of Architecture Student Council | |
Student Historic Preservation Association | |
ISSUE | |
NOMAS | |
Longhorn Architecture Students | |
Planning Student Association | |
Society of Architecture Engineering Students | |
Tau Sigma Delta Mu | |
Undergraduate Architecture Student Council |
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University Resources
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Elements of a Social Media Strategy
Identify Resources:Social media is a dynamic form of communication and requires regular updating. Identify who will oversee, update, and monitor your account, and record log-in credentials and a list of administrators to ensure continuity of access.
Develop Goals: Program and unit social media goals should align with the mission and goals of UTSOA and the university.
Identify Your Audience:Social media reaches a broad group of people, but it is also important to reach the people who would most benefit from the information you are sharing. Your target audience will guide your content, tone, choice of social media platforms, and success metrics.
Identify Your Platform: Determining your target audience and goals will help you determine which social media platform is the best fit. Each social media platform is unique in use, audience, and content type.
Create an Initial Content Strategy:Content should help you achieve your social media goals, whether those are broad goals like increasing awareness or more specific goals like promoting an event. It is also important to post on a consistent basis. Content calendars and content planning tools are recommended, so you can plan content in advance rather than having to come up with it on the spot. Here is a sample content calendar.
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Coordinate with UTSOA communications to share news of your page with the greater UTSOA community
Use UTSOA, university, and other hashtags to connect your audience to related topics of interest
Tag @UTSOA to illustrate affiliation with the school and drive traffic to our central accounts.
Follow other university accounts and appropriate external accounts.
Foster relationships with partners, organizations, and media outlets by tagging their official handles in relevant posts. Using @mentions and tagging accounts alerts users about posts related to them and encourages sharing, which, in turn, broadens our reach and increases engagement
Measure Your Success: Regularly reviewing your page and post analytics is important in determining whether your social media is effective. Monthly or quarterly reporting will help you determine what steps you may need to take to increase reach and engagement. Consider questions like: How many people are you reaching? Are people engaging with your content? Do certain messages create more interaction than others? If so, what can you learn from that? Is one platform outperforming the other?
Sustaining Your Efforts:Social media pages are not typically used as a temporary means of communication. Consider long-term sustainability when developing your strategy. What are the long-term goals? Are there resources to continue for an extended period?
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