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PrincipleDescription
Segmenting

Allow the learner to control the pace of multimedia presentations.

Bad Example: The presentation is delivered as an 11-minute video.

Good Example: The presentation is delivered as a series of 1- to 2-minute videos.

Pretraining

Provide an opportunity for learners to learn basic, prerequisite content before launching a more complex multimedia presentation.

Bad Example: The learner is launched immediately into a video demonstration using unfamiliar vocabulary.

Good Example: The learner reviews unfamiliar vocabulary before launching the video demonstration.

Modality

When possible, use graphics with spoken text rather than graphics with written text. This principle may not apply to learners with higher levels of expertise in the a given subject areasarea2.

Bad Example: The learner's attention is split between the graphics and text.

Good Example: The learner processes visuals and audio independently, resulting in higher cognitive capacity.

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PrincipleDescription
Multimedia

Present words and pictures rather than words alone.

Bad Example: Text On-screen text is presented without any visual representation.

Image Added

Good Example: TextA corresponding visual representation is presented alongside the on-screen text. As a result, the learner builds connections between the verbal and visual representations.

Image Added

Personalization

Use a conversational tone rather than a formal tone.

Bad Example: Text

Good Example: Text

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