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| Principle | Description |
|---|---|
| Segmenting | Allow the learner to control the pace of multimedia presentations. Bad Example: The presentation is delivered as an 11-minute video. Good Example: The presentation is delivered as a series of 1- to 2-minute videos. |
| Pretraining | Provide an opportunity for learners to learn basic, prerequisite content before launching a more complex multimedia presentation. Bad Example: The learner is launched immediately into a video demonstration using unfamiliar vocabulary. Good Example: The learner reviews unfamiliar vocabulary before launching the video demonstration. |
| Modality | When possible, use graphics with spoken text rather than graphics with written text. On-screen text requires split attention between This principle may not apply to learners with higher levels of expertise in the subject areas2. Bad Example: The learner's attention is split between the graphics and text.Bad Example: Text Good Example: Text The learner processes visuals and audio independently, resulting in higher cognitive capacity. |
3. Build Meaning
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- Mayer, R.E. (2008). Applying the science of learning: Evidence-based principles for the design of multimedia instruction. American Psychologist, 63(8), 760-769.
- Kalyuga, Slava (2003). The expertise reversal effect. Educational Psychologist, 38(1), 23-31.