How to Get Assistance in Promoting an Event/Production
Submit your event information directly HERE.
INFORMATION BELOW OUTLINES TIMELINES AND AVAILABLE MARKETING SUPPORT FOR BOTH LARGE-SCALE AND SMALLER EVENTS IN THE F. LOREN WINSHIP DRAMA BUILDING. PLEASE EMAIL ALL QUESTIONS TO MEGAN.BOMMARITO@AUSTIN.UTEXAS.EDU
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- Wiki: Contains information on many department resources i.e. room reservations
- Flat Screens (CURRENTLY UNAVAILABLE DUE TO TECHNICAL ISSUES - FALL 20222024): Run ads on screens in the Payne Lobby and atrium
- Submit through “Event Submission Form” online
- Images should be 1920 px wide by 1080 px tall
- Submit your slide to sydney.pattillo@austin.utexas.edu
- Social Media: Share your event info on Facebook , Twitter and Instagram
- Amount of support on social media will depend on factors including: whether or not your event is open to the general public, capacity of the space you’re utilizing and advance notice prior to performances.
- Poster/Flyer Display: Display poster on board outside main office. Drop off your poster at front desk in the main office for approval.
- Other opportunities exist for postering elsewhere in Winship. Please contact marketing representative for details.
- Distribution to internal listserves: We can share your announcement with our internal community. Copy must be generated by the team.
- Promotion on Department Website
- The ability of your project to be listed on the department website will depend on factors including: whether or not your event is open to the general public, capacity of the space you’re utilizing and advance notice prior to performances.
- Front of House/Box Office Support (Department Policy)
- If your event anticipates audiences larger than 50 people and is located in the Oscar G. Brockett Theatre, the Lab Theatre or the B. Iden Payne Theatre, front of house services are required per department policy. This can be done by hiring student staff members (request required 4 weeks in advance) or by training volunteers associated with your team with the Audience Services Coordinator. Please reach out to dana.mclaughlin@austin.utexas.edu for all front of house requests.
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- 2-3 months before event:
- Example of Our Country’s Good’s press release
- Marketing strategy (determine what you will do to market your show - do you have a budget for materials? Is this a print or digital campaign?)
- Define your audience (How much space do you have? Are you hoping to engage a specific audience? Devise strategies to reach that audience)
- Event description (and/or press release)
- Event images- web images, press images, posters/flyer, slides
- If your project has a bigger budget, order any needed posters or print materials. (We suggest Document Solutions or Print Place).
- Create marketing materials
- 1 month before:
- Create Facebook event (share with local arts community and personal community) Be sure to keep this information update as you get closer to your production.
- Submit slides to campus flat screens (see list below)
- For external audiences- submit to local calendar listings (see list below)
- FOR EVENTS HAPPENING IN WINSHIP OR DIRECTLY AFFILIATED WITH THE DEPARTMENT OF THEATRE AND DANCE: Submit web-ready files (500x500 pixels and 1450x550 pixels) to be added to the Department calendar on the website. Email megan.bommarito@austin.utexas.edu with additional questions or issues.
- IMPORTANT DEPARTMENT FRONT OF HOUSE POLICY: If your event anticipates audiences larger than 50 people and is located in the Oscar G. Brockett Theatre, the Lab Theatre or the B. Iden Payne Theatre, front of house services are required per department policy. This can be done by hiring student staff members (request required 4 weeks in advance) or by training volunteers associated with your team with the Audience Services Coordinator. Please reach out to dana.mclaughlin@austin.utexas.edu for all front of house requests.
- Within that month:
- Student groups, professors, external groups
- Other arts organizations in the Austin area
- Local schools and theatre programs
- Groups that may have a special interest in the subject mater of your piece (ex. If the focus of your work is on sustainability, reach out to local authorities and organizations who also support this mission)
- If your project has a larger budget, distribution services can be purchased through Motorblade Postering Services.
- Reach out to interested parties
- Post regular, engaging content on social media platforms. Be sure to tag relevant organizations and engage your audience.
- Post flyers and posters at local theatre venues, coffee shops, book stores, etc.
- 2-3 weeks before:
- Submit info/slide to Event Submission Formmegan.bommarito@austin.utexas.edu
- Send your press release to the Daily Texan
- Distribute any collateral (around campus and in building)
- 1 week before
- Ramp up creative content on digital platforms. Be sure to share any important information with your audience (box office opening times, parking information, etc).
- Send request to Marketing/Communications to email event details/information to Winship community. Unless you are a member of the listserve, you will not be able to send content to it without administrator approval.
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- In order to include your event on the department website: Submit web-ready files (500x500 pixels and 1450x550 pixels) to be added to the Department calendar on the website. Email Email megan.bommarito@austin.utexas.eduwith with additional questions or issues.
- Post information in Winship (see above for permitted locations) if relevant.
- Ramp up creative content on digital platforms. Be sure to share any important information with your audience (box office opening times, parking information, etc).
- Send request to Marketing/Communications to email event details/information to Winship community. Unless you are a member of the listserve, you will not be able to send content to it without administrator approval.
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