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- Managing the department website and all social media channels.
- Develop and implement communications strategies, including creating and managing budgets for advertising and marketing and building/strengthening relationships with audiences.
- Provide artistic direction on season materials, photography and marketing imagery.
- Manage all department production and non-production collateral, including: advertising, marketing, publicity, web, social media, photography/videography and playbills.
- Serve as the liaison with Texas Performing Arts patron services and ticketing offices.
- Write, edit and place content in print and digital platforms (news, production).
- Organizing, creating and editing departmental promotional videos (for performances and programs).
- Manage and curate the department blog.
- Manage marketing intern.
- Manage marketing assistant.
- Track audience reaction and engagement.