Branding Guidelines
Please refer to the UT Brand Center and for complete information on UT messaging, wordmarks, visual identity, typography, color, and voice. Refer to the College of Liberal Arts Standards Manual when using the logos below.
All COLA Logos
The College of Liberal Arts logo styles and formats are available to download as individual files or as a complete set.
UT Typography
GT Sectra - The font used in the new academic wordmark. It is a contemporary serif typeface chosen for its legibility and as a nod to academia.
Charis SIL & Georgia - When GT Sectra is unavailable we have selected Charis SIL as the default alternative to GT Sectra. Native to Windows and MacOS, Georgia is acceptable when neither GT Sectra nor Charis can be used.
Benton Sans - The primary font for all university publications. Creative Services will provide a limited number of licenses for each college, department or unit in limited weights.
Libre Franklin & Arial - This font is web friendly and replaces Benton Sans in your web/digital environment.
See examples of the typefaces and find licensing information at the University Brand Center.
UT Color Palette
Please refer to the University Brand Center for details about University-approved colors and palettes.
Public Affairs