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The school’s new branding system strongly encourages the adoption, whenever possible, of the primary logo on its own to create a powerful, unified brand identity that supersedes any individual program.
Do not manually type the logo. Always use the artwork files that are provided in the download section.The logos below must be represented exactly as shown. If any of these parts are not present, the logo (lockup) is incomplete. Refer at the usage section for additional information. |
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There are three expressions of the primary logo designed for different purposes:
Primary Logos
FORMAL
The formal logo is the preferred form to use whenever possible.
It is made up of three parts: 1. the shield; 2. the formal university name; and 3. the official name, McCombs School of Business.
Do not manually type the formal logo. Always use the artwork files that are provided in the download section.
The logo must be represented exactly as shown. If any of these three parts are not present, the formal logo (lockup) is incomplete. Refer at the usage section for additional information.
INFORMAL
The informal
INFORMAL
The informal logo is for digital and promotional materials. It is not allowed for print.
It is composed of two elements: 1. the shield with “Texas;” and 2. the school’s shorthand name “McCombs.”
STACKED
The stacked logo is for digital and promotional materials. It is not allowed for print.
It is composed of two elements: 1. the shield with “Texas;” and 2. the school’s shorthand name “McCombs.”
Do not manually type the informal logo. Always use the artwork files that are provided in the download section.
The informal logo must be represented with either the two options shown. If either of these parts is not present, the informal logo (lockup) is incomplete. Refer to the usage section for additional information.
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Secondary Logos — Program, Center, Initiative, and Department Logos
Academic programs, Business Options, and the Alumni Network have customized secondary versions of all three of the new logos (formal, informal, and stacked). They are the only groups that have a customized stacked logo for marketing and promotional purposes.
Departments, centers, and initiatives have customized secondary versions of two of the new logos (formal and informal). Because they have such a variety of special situations, these groups do not have a customized stacked logo for marketing and promotional purposes, but instead are encouraged to use the primary stacked logo in combination with a type treatment following the approved system described in our logo guidelines. This allows them maximum flexibility to customize each of their individual marketing pieces to the specifics of each project.
Staff offices do not have customized secondary logos. Staff offices must use the primary logo for all purposes — print, digital, and promotional. They may create customized materials by combining any of the three versions of the primary logos with a type treatment using the approved system described in our logo guidelines.
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FORMAL
The formal logo is the preferred form to use whenever possible.
Both the formal horizontal and vertical logo options are made up of three parts: 1. the formal McCombs logo; 2. a hairline divider; and 3. one of the school’s standardized naming conventions for programs, centers, initiatives, and departments.
HORIZONTAL
VERTICAL
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INFORMAL
The informal horizontal and vertical logos are for digital and promotional materials. They are not allowed for print.
These logos are composed of three elements: 1. the informal McCombs logo; 2. a hairline divider; and 3. one of the school’s standardized naming conventions for programs, centers, initiatives, and departments.
HORIZONTAL
VERTICAL
STACKED
The stacked logo is for digital and promotional materials. It is not allowed for print.
It This logo is composed of two three elements: 1. the shield with “Texas;” and 2. the school’s shorthand name “McCombs.”
Do not manually type the stacked logo. Always use the artwork files that are provided in the download section.
When using the logo, it must be represented exactly as shown. If either of these parts is not present, the logo is incomplete. Refer to the usage section for additional information.
informal McCombs logo; 2. a hairline divider; and 3. one of the school’s standardized naming conventions for programs, centers, initiatives, and departments.
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Logo Plus Type Treatment
Type treatments may be used to emphasize a program, center, event, marketing message, staff office, center, certificate, etc. with either primary or secondary logos for print, digital, or promotional purposes. This allows for maximum flexibility for all McCombs entities.
Type treatments may not appear “locked up” with a primary logo. In other words, type treatments should be separated far enough from a primary logo that it doesn’t look like they are a part of it.
Type treatments should be in university/McCombs branded fonts or their substitute, and may not appear to be their own logos.
The type treatment should not include “McCombs” unless it is part of the official name.
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