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This brand guide has been created to assist our faculty, staff, and professional and students researchers in producing materials that are consistent and immediately recognizable as the Center for Transportation Research at The University of Texas at Austin. We encourage you to use them as you develop communications that promote your funded research. These guidelines were developed in 2013-14 and are largely adapted from The University of Texas at Austin brand guidelines.

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FULL NAME, Title Position
The University of Texas at Austin  |  Center for Transportation Research  |  512.232.3100  |  ctr.utexas.edu
e-mail signature logo

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  • Light Gray

    Background Color
    color#EFEFF0
    ----------------------

    PMS (C): COOL GRAY 1
    CMYK (4C): 3, 2, 4, 5
    RGB: 239, 239, 240
    HTML: #EFEFF0

  • Dark Blue

    Background Color
    color#002C5F
    ----------------------

    PMS (C): 654
    CMYK (4C): 100, 73, 10, 48
    RGB: 0, 44, 95
    HTML: #002C5F

  • Green

    Background Color
    color#007B69
    ---------------------

    PMS (C): 3295
    CMYK (4C): 100, 5, 51, 23
    RGB: 0, 123, 105
    HTML: #007B69

  • Purple

    Background Color
    color#6E267B
    -------------------

    PMS (C): 259
    CMYK (4C): 69, 100, 1, 5
    RGB: 110, 38, 123
    HTML: #6E267B

  • Yellow

    Background Color
    color #F0AB00
    --------------

    PMS (C): 130
    CMYK (4C): 0, 30, 100, 0
    RGB: 240, 171, 0
    HTML: #F0AB00

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