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CTR-Branded Presentation Templates and Logos

CTR-Branded Presentation Templates and Logos

Jan 05, 2022

This brand guide has been created to assist our faculty, staff, and professional and students researchers in producing materials that are consistent and immediately recognizable as the Center for Transportation Research at The University of Texas at Austin. We encourage you to use them as you develop communications that promote your funded research. These guidelines were developed in 2013-14 and are largely adapted from The University of Texas at Austin brand guidelines.

1 1. Templates | 2 2. Primary Color Palettes | 3 3. Typography | 4 4. Logo Usage | 5 5. Iconography

1. Templates

Please remember to recognize your research project sponsor on all public communications.

1.1 PowerPoint Presentations

  • Standard  (4:3 aspect ratio. Requires Microsoft PowerPoint, .potx)

  • template (16:9 aspect ratio. Requires Microsoft PowerPoint, .potx)

1.2 Conference Posters

Use of CTR-branded poster templates are highly encourage. These templates are required for the annual CTR Symposium, where all posters must conform to the 72" x 36" size. Projects supported through CTR must include CTR branding. Poster header may be adjusted to use FSEL, UTC, or other wordmarks or logos.

1.3 Handouts

1.4 Email Signature

To maximize the effectiveness and consistently of the CTR brand, it is highly encouraged that all CTR staff members use a standardized format for email signatures. The CTR email signature will be the UT Austin signature, with the CTR logo placed immediately below as a .jpeg image file.

Adding the logo to email signatures was the recommendation of the re-branding team in 2014, however this practice is discouraged by UT Guidelines: https://brand.utexas.edu/application/email-signature/  ~kb

FULL NAME, Title Position
The University of Texas at Austin  |  Center for Transportation Research  |  512.232.3100  |  ctr.utexas.edu

Use the web address https://ctr.utexas.edu OR ctr.utexas.edu ONLY. Do not add "www" to the beginning of the CTR web address.

  • UT Burnt Orange and Gray are used for the email signature. Please see Primary Color Palette.

  • Type Family: Arial

  • Name: BOLD ALL CAPS UT in Burnt Orange

  • Divide sections with a “|” (a.k.a. pipe mark) on your keyboard. Use two spaces before and after. [SHIFT] +[ \ ] = |

2. Primary Color Palettes

How Do I Use This Color Palette?

The Primary Color Palette should be used for all marketing materials, presentations and corporate brochures. Each color serves a specific purpose as described below:

  • Dark Gray should be used for all body copy that appears in CTR collateral. It may also be used for large blocks of color. Any text that appears on top of the Dark Gray should be reversed out to white.

  • Bright Blue PMS 639 is used for headlines and subheads. It may also be used for large blocks of color. Any text that appears on top of the Bright Blue should be reversed out to white.

  • Burnt Orange PMS 159 should only be used sparingly as an accent color in marketing materials. It should never appear in large blocks of fully saturated color.

For accessibility purposes, if including text with these colors, make sure that there is sufficient contrast between the background and text to meet WCAG 2.0 Level AA requirements. Recommended tools are WebAIM's online Color Contrast Checker or Paciello Group's downloadable Colour Contrast Analyser.

 

What Do These Values Mean?

PMS and CMYK (4C) values are used for four-color process or spot color printing. HTML colors are used in Web design. RGB values can be used to create custom colors in most Microsoft Office applications, such as Word and PowerPoint. Please do not tint any of the primary colors.

2.1 Primary Colors

  • Dark Gray

    PMS (C): 75% BLACK
    CMYK (4C): 0, 0, 0, 75
    RGB: 69, 69, 69
    HTML: #454545

  • Bright Blue

    PMS (C): 639
    CMYK (4C): 100, 1, 5, 5
    RGB: 0, 164, 217
    HTML: #00A4D9

  • Burnt Orange

    PMS (C): 159
    CMYK (4C): 0.00, 0.54, 1.00, 0.25
    RGB: 191, 87, 0
    HTML: #BF5700

2.2 Secondary Color Palettes

The Secondary Color Palette should only be used as accent colors that appear in charts, graphs, icons and illustrations. Tints of up to 50% may also be applied to each color. These colors should not be used for large blocks of color, headlines or body copy.

  • Light Gray

    PMS (C): COOL GRAY 1
    CMYK (4C): 3, 2, 4, 5
    RGB: 239, 239, 240
    HTML: #EFEFF0

  • Dark Blue

    PMS (C): 654
    CMYK (4C): 100, 73, 10, 48
    RGB: 0, 44, 95
    HTML: #002C5F

  • Green

    PMS (C): 3295
    CMYK (4C): 100, 5, 51, 23
    RGB: 0, 123, 105
    HTML: #007B69

  • Purple

    PMS (C): 259
    CMYK (4C): 69, 100, 1, 5
    RGB: 110, 38, 123
    HTML: #6E267B

  • Yellow

    PMS (C): 130
    CMYK (4C): 0, 30, 100, 0
    RGB: 240, 171, 0
    HTML: #F0AB00