This brand guide has been created to assist our faculty, staff, and professional and students researchers in producing materials that are consistent and immediately recognizable as the Center for Transportation Research at The University of Texas at Austin. We encourage you to use them as you develop communications that promote your funded research. These guidelines were developed in 2013-14 and are largely adapted from The University of Texas at Austin brand guidelines.
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To maximize the effectiveness and consistently of the CTR brand, it is highly encouraged that all CTR staff members use a standardized format for email signatures. The CTR email signature will be the UT Austin signature, with the CTR logo placed immediately below as a .jpeg image file.
FULL NAME, Title Position
The University of Texas at Austin | Center for Transportation Research | 512.232.3100 | ctr.utexas.edu
| Warning |
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| Info |
| Adding the logo to email signatures was the recommendation of the re-branding team in 2014, however this practice is discouraged by UT Guidelines: https://brand.utexas.edu/application/email-signature/ ~kbDo not add "www" to the beginning of the CTR web address. Although it will redirect to the correct address, it is not the correct address for branding or for back end statistics gathering. Use |
FULL NAME, Title Position
The University of Texas at Austin | Center for Transportation Research | 512.232.3100 | ctr.utexas.edu
| Warning |
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Use the web address https://ctr.utexas.edu OR ctr.utexas.edu ONLY. Do not add "www" to the beginning of the CTR web address. |
- UT Burnt Orange and Gray are used for the email signature. Please see Primary Color Palette.
- Type Family: Arial
- Name: BOLD ALL CAPS UT in Burnt Orange
- Divide sections with a “|” (a.k.a. pipe mark) on your keyboard. Use two spaces before and after. [SHIFT] +[ \ ] = |
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