PROTECTED MARKS
UT official protected marks include (among others) the Tower, the Longhorn silhouette, and The University of Texas at Austin seal. To protect UT's trademarks and promote a consistent visual identity, the guidelines for using the registered marks must be followed and the marks may not be altered.
...
UT protected marks are approved for official university business, and each use on promotional items must be pre-approved by the Office of Trademarks and Licensing. If you are using a McCombs logo with a UT registered mark, the UT mark must be smaller and not near or attached to the McCombs logo.
CLEAR SPACE
To maintain our brand’s integrity, clarity, and consistency, the size and space left around the logo must always be maintained across all forms of communication.
...
Minimum size requirements for the reproduction of our logo help maintain brand presence and legibility. The height of the shield should be 1/4 inch or larger for print, and 32 pixels or greater for the web. These rules apply to all logo types and configurations.
...
INCORRECT USAGE | ||
1. Do not change the typeface.
| 2. Do not change the color or use inappropriate background colors.
| 3. Do not apply special effects.
|
4. Do not distort or rotate.
| 5. Do not use tints of Pantone 159 or any gradients.
| 6. Do not outline.
|
7. Do not use the shield as a standalone mark.
| 8. Do not combine icons to create your own logo.
| 9. Do not use any other school or retired logos.
|
10. Do not combine with any other logo or mark.
| 11. Do not rearrange the elements of the logo.
| 12. Do not use acronyms on the formal or informal logos.
|
13. Do not use stacked logo with departments, centers, or initiatives.
| 14. Do not create your own secondary logo if a staff office, program office, sub program, minor program, or certificate program.
| 15. Do not use the informal or stacked logo on print. The formal logo only is to be used for all print purposes. The informal and stacked logos are never to be used on print documents of any kind. |
...
PROMOTIONAL
Academic programs, Business Options, and the Alumni Network are allowed to use a customized logo for promotional purposes, but the primary logo is preferred.
...
Embroidery can be tricky with the shield. To achieve the best results the shield can not go smaller than ½” tall. Also allow for some interpretation on how the shield is represented in thread – the leaves and star fill in. Always ask for a sample of the art before completing your order with the vendor. If any issues come up, feel free to contact brand@mccombs.utexas.edu. We are happy to work with you and the vendor.
|
|
|---|
...
DIGITAL
Any of the three logos (formal, informal, or stacked) can be used for digital purposes. The formal logo is always preferred, especially for full-sized main web pages, but the informal or stacked logos are permissible, especially as website development progresses to enable the flexible page-size needs of responsive design.
...