This brand guide has been created to assist our faculty, staff, and professional and students researchers in producing materials that are consistent and immediately recognizable as the Center for Transportation Research at The University of Texas at Austin. We encourage you to use them as you develop communications that promote your funded research. These guidelines were developed in 2013-14 and are largely adapted from The University of Texas at Austin brand guidelines.
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FULL NAME, Title Position
The University of Texas at Austin | Center for Transportation Research | 512.232.3100 | ctr.utexas.edu
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- EPS files are used when printing in color with spot or process inks and are highly scalable making them the most versatile of all the file formats. They also work well for oversized signage and banners.
- JPGs can be used in on-screen applications where a solid white background included behind the Logo won’t be an issue.
- Websafe PNGs are used in on-screen applications when a transparent background is required, such as websites, PowerPoint, Word, online banner ads, etc. logos-png (2).zip
- Bitmap files should only be used if requested by a vendor. For example, sometimes vendors use BMP files when embroidering Logos on hats or t-shirts.
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