Project Programming & Equity
At the CHC, we believe health is a universal human right, and communication is a powerful tool to promote inclusion, equity, and social justice. That’s why we strive to meet the specific needs of the diverse populations we serve and address all people inclusively and respectfully through our health communication work.
The foundation of our project programming is the CDC's Making Health Communication Programs Work Guide (also known as "the Pink Book"). We also believe that equity should be integrated into the various phases of project planning and should guide how we design, implement, and evaluate health communication programs. To achieve this goal, we can use health equity guiding principles, such as those mentioned in CDCynergy and A Framework for Equity-Centered Health Communication, to guide program development and delivery.
We aim to provide principles, resources, and suggestions to help inform an inclusive approach to health communication programming. Please note that the information provided here is not meant to be prescriptive or exhaustive but to serve as a guide.
Getting Started
Before beginning a project, consider completing the Personal Health Equity Audit to help you identify your assumptions and biases.
Once you've established a team, complete the Project & Evaluation Audit to understand each member's background and perspectives.
It's important to involve communities that will be affected by a project throughout every phase of the process. If you need help figuring out where to start, take a moment to review the Overview of Health Equity page. Remember, seeking input and feedback from members of the community will help ensure that the project is successful and equitable.
Up Next: Phases of a Project
