SOW for Branding related to TeachCS and WeTeachCS

Initial scope as outlined in the SOW as of 1/22/2016:

• Initial meeting to discuss overall look & feel, course construction, and any additional required components

• New Branding to define the brand, and any accompanying collateral, e.g. logo, wordmark. This will be a final agreed upon logo and wordmark and will include 2-3 rounds of revisions based upon time utilization

• Style Guide to cover all design elements important to the brand, including any logo/text marks, fonts, colors, do/do not examples. This will be a deck/document outlineing the before-mentioned items.

• Strategic Guide to cover our recommendations for more actively pursuing teachers to be certified, and any additional marketing/user engagement takeaways. This will be a deck/document outlining the before-mentioned items.

• Powerpoint deck containing master templates to use for your videos. Each master template will show an example of intended use cases

• Consulting & Feedback on Courses, as well as participation in the course- creation process to possibly include:

  o Storyboard, and 3 iterations of splash video
  o weTeachCS wireframe homepage and sitemap
  o Software development lifecycle animated .gif.
  o Concept ideas and art for common craft video’s of specific topics o Infographic of pathways for learning to code and CS
  o Community strategy document