Usage

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PRINT

The formal logo only is to be used for all print purposes. The informal and stacked logos are never to be used on print documents of any kind.

PROMOTIONAL

Academic programs, Business Options, and the Alumni Network are allowed to use a customized logo for promotional purposes, but the primary logo is preferred.

All other departments, centers, initiatives, and staff offices must use the primary logo for promotional materials.

You may add a type treatment using the approved system described in our logo guidelines (Type must not appear “locked up” with the Texas McCombs logo. Type treatments should be in branded fonts), but ask yourself if a specially designed promo item is really necessary or whether one of our pre-designed, pre-ordered promotional items with a primary McCombs logo alone will work for your needs. The McCombs Office of Brand Communications is buying promotional items in bulk for an online store to offer McCombs program marketers both savings and convenience.

Embroidery

Embroidery can be tricky with the shield. To achieve the best results the shield can not go smaller than ½” tall. Also allow for some interpretation on how the shield is represented in thread – the leaves and star fill in. Always ask for a sample of the art before completing your order with the vendor. If any issues come up, feel free to contact brand@mccombs.utexas.edu. We are happy to work with you and the vendor.

DIGITAL

Any of the three logos (formal, informal, or stacked) can be used for digital purposes. The formal logo is always preferred, especially for full-sized main web pages, but the informal or stacked logos are permissible, especially as website development progresses to enable the flexible page-size needs of responsive design.