Branding Guidelines
The following information serves as an introduction to The University of Texas at Austin School of Architecture's identification program. All communications emanating from the school should reinforce this identity.
These standards have been created explicitly for the school and should be adhered to consistently.
Please refer to the UT Brand Guidelines and the Brand Book & Toolkit for complete information on messaging, visual identity, typography, color, and voice from the University. Refer to the School of Architecture's Standards Manual when using the logos below.
TABLE OF CONTENTS
Brandmark
Our brandmark (logo) is the school's most important graphic element and must be used on all official material coming from UTSOA. Per the university's branding guidelines, the brandmark should never be reduced to a linear shape, surrounded by an outline, stretched, extended, or manipulated in any way. Logos may only be reproduced in the proportions, formats, and colors specified below. For downloadable files, click the text names under "Description of Use."
CONFIGURATION | EXAMPLE | DESCRIPTION OF USE |
|---|---|---|
Formal | 
| The school recommends the Formal configuration for most applications. |
Branded |
| In addition to the Formal configuration, the Branded configuration is appropriate for most uses, but prioritizes "Architecture" as a logo. |
Program |
| Program-specific logos are available for Architectural History, Community and Regional Planning, Historic Preservation, Interior Design, Landscape Architecture, Sustainable Design, and Urban Design. |
Center |
| Available for the Center for Sustainable Development and the Center for American Architecture and Design. |
Primary | | The Primary configuration emphasizes "Texas." |
Logo Spacing and Usage
To maintain our brand’s integrity, clarity, and consistency, the size and space left around the logo must always be maintained across all forms of communication.
Use the shield in the lockup to determine the space around it, also called the “clear space” or “exclusion zone.” Around the logo, there should be no words or images placed in the area equal to or greater than the height of the shield. This also includes the hairline and type treatment area. These clear-space guidelines apply to all versions of the logo.
Licensing & Sponsorship
As instructed by the style guide, the brandmark may be used in most print and digital projects without additional approval. Any proposed use of the brandmark on merchandise (such as, but not limited to, t-shirts, mugs, pens, and hats) must have prior written approval from the UT Office of Trademark Licensing and be produced under a licensing agreement by an approved vendor.
For usage of the brandmark on sponsored material, please contact Kelsey Stine.
Color
Primary Palette
Use of color must be consistent across the university. Referring to these Pantone®, CMYK, RGB, and Hex values will eliminate the guesswork.
Burnt orange and white are the official colors of The University of Texas at Austin. Burnt orange plays a major role in establishing our identity and should be implemented consistently in all web applications and print communications.
Never use tints of burnt orange.
Color | Pantone | CMYK | RGB/Hex |
|---|---|---|---|
| PMS 159 | 0, 65, 100, 9 | 191, 87, 0 #bf5700 |
| -- | 0, 0, 0, 0 | 255, 255, 255 #ffffff |
Secondary Palette
While burnt orange is the university’s primary color and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety for communications materials. The secondary palette was carefully selected to complement and accent our unique burnt orange, and to reflect our bold personality.
Avoid using shades of red or purple, especially in combination with burnt orange.
Limit the number of secondary colors used in a single piece so they do not create an environment where Texas is not recognizable.
Color | Pantone | CMYK | RGB/Hex |
|---|---|---|---|
| PMS 2011 | 0, 48, 99, 0 | 248, 151, 31 #f8971f |
| PMS 116C PMS 114U | 0, 14, 100, 0 | 255, 214, 0 #ffd600 |
| PMS 2300 | 40, 0, 89, 0 | 166, 205, 87 #a6cd57 |
| PMS 2277 | 63, 0, 97, 20 | 87, 157, 66 #579d42 |
| PMS 320 | 96, 0, 31, 2 | 0, 169, 183 #00a9b7 |
| PMS 7469 | 100, 31, 8, 42 | 0, 95, 134 #005f86 |
| PMS 7543 | 24, 9, 8, 22 | 156, 173, 183 #9cadb7 |
| PMS 7527 | 3, 4, 14, 8 | 214, 210, 196 #d6d2c4 |
| PMS 432 | 65, 43, 26, 78 | 51, 63, 72 #333f48 |
For color palette examples, gradients, and application guidelines, please download the Brand Book & Toolkit
Typography
The School of Architecture uses BentonSans (sans serif) and Garamond (serif) for most print publications. GT Sectra (serif) is also acceptable. The majority of users will already have Garamond fonts installed on their computers. DIN and GT Sectra downloads are available below.
Some print projects may require a broader range of weights than those offered above. If your project requires additional BentonSans or GT Sectra fonts, contact Kelsey Stine or request a license.
GT Sectra - The font used in the new wordmark. It is a contemporary serif typeface chosen for its legibility and as a nod to academia. Download GT Sectra fonts (Regular, Regular Italic, Book, and Book Italic).
Charis SIL & Georgia - When GT Sectra is unavailable we have selected Charis SIL as the default alternative to GT Sectra. Native to Windows and MacOS, Georgia is acceptable when neither GT Sectra nor Charis can be used.
Benton Sans - The primary font for all university publications. Creative Services will provide a limited number of licenses for each college, department or unit in limited weights.
Libre Franklin & Arial - This font is web friendly and replaces Benton Sans in your web/digital environment. Libre Franklin can be downloaded for free via Google Fonts.
See examples of the official typefaces on the UT Brand Guidelines site.