Brand Tools
The mosaic is a versatile graphic treatment that evokes the unique way McCombs approaches business as well as the individuality of our students. The mosaic is built on a grid and uses a combination of brand colors, vector halftones, and photography. The mosaic can be used as a background element or a border/edge treatment.
This slightly altered circle, is a distinctive shape that is used throughout the McCombs brand. It can be used to house photography, icons, and type.
Halftone textures are used throughout the brand as a nod to Texas culture and small businesses and evoke a sense of nostalgia. The halftone texture can be used as a background element or edge treatment to break up large floods of color.
This satin paper texture brings a warm tangible quality to the McCombs brand. It can be used as a background texture, set within the mosaic pattern, or paired with flat color to create a tone-on-tone look.
These container shapes bridge old and new. Meant to evoke vintage ticket stubs as well as modern UI design, these cards are used to create separation from the background and house content such as event information, body copy, logos, etc.
Cards have 3 rounded corners and 1 squared corner. This provides directionality and can be flipped or rotated based on the composition.
A nod to Austin’s culture, these arrows pull inspiration from vintage signs and represent the diverse student body and each student’s personal journey to success. Arrows can be used to direct a viewers eye, leading the viewer into content and directing them around a composition. These arrows can used as a collective or individually. Arrows should be only be rotated at 45˚ increments.
Icons can be used to create a visual change of pace in a type heavy brand. Icons should be used with their container shape. As the Texas McCombs brand evolves and grows icons can be added as needed but should fit within the style provided.
The dotted line represents individual journeys and the intersections of people, places, and ideas.
It serves as a connective element, bringing together icons, arrows, and type to tell a story and create movement across a composition.
