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Multimedia Guidelines

Multimedia Guidelines

Feb 06, 2017

Photography

A conscious decision was made to strategically feature photography on the new LBJ core site in order to support a vibrant and positive image of the LBJ School. Photographs on the core site should:

  • Primarily be documentary style, including collaboration, interaction, and engagement

  • Prioritize diversity, but avoid artificial-looking or contrived situations

  • Support the LBJ brand story in a manner relevant to the content of the page

 All images must include ALT text to meet web accessibility guidelines. 

Hero Images

All hero images—primary header images at the tops of pages—across the site will be vetted by the web content manager before updating the website. These images should primarily:

  • Be of the highest quality—these are the most prominent messages we are sending through our website

  • Feature engaged, interactive students and faculty

  • Exhibit a sense of leadership and problem solving—stepping up to “get it done”

  • Demonstrate authenticity, thoughtfulness

Preferred images:

  • Include more than one person

  • Demonstrate engagement among students, faculty, and/or alumni

  • Avoid picturing clutter on and beside tables, including ball caps, water bottles, etc.

  • Keep diversity and inclusion standards top-of-mind

  • Do not depict use of alcohol

 Avoid poorly lit, overly staged, low quality photos, or those that show only backs of heads or lack diversity.

Supporting Images

Supporting images within the site can feature the campus, SRH building, and location, and should:

  • Consider lighting and time of day

  • Provide a sense of place

  • Invoke an active, natural feel

Avoid parking lot or obstructed views, empty facilities, extreme contrast, and overly dramatic angles.

Images in Body of News Stories

Image size: 

  • 72 dpi

  • width: 650 px

  • height: 375 px

  • Quality 6 (medium)

 Photo Upload

  • Name: YEAR_MO#_FAC_SHORTDESC

  • e.g. 2016_Nov3_Rai_DOEgrant

Faculty/Staff Headshots

A concerted effort has been made to encourage consistency among faculty and staff headshot images. All images used to represent faculty and staff on the core site will be vetted by the web content manager. The communications team will make every effort to ensure that each faculty member has an appropriate headshot for use on the core site.

A note on usage: faculty and staff members may use their headshots for other LBJ-related purposes, such as their LinkedIn profiles. The distribution process will be handled by the office of communications. If a faculty member wishes to use the headshot in a profit-gaining context, such as a book jacket, he or she must negotiate further rights from the photographer.

Dimensions/Naming Conventions 

Image size: 

  • 72 dpi

  • 512 x 768 pixels

Save as [Photographer’s initials]_LastName_web

Quality 6 (Medium) 

Photo Upload:

  • Name: LastnameFirstname

  • Alt Text: LBJ School faculty member Firstname Lastname (should match Person title exactly, e.g., use middle initial if indicated)

  • Title Text: Firstname Lastname (match Person title exactly) 

 

Video

Videos produced for the core site should primarily:

  • Run approximately 90 seconds or less

  • Build a narrative/tell a story that supports LBJ School brand and messaging

  • Be evergreen, or usable over a long period of time

  • Speak to the prospective student

All videos displayed on the core site MUST be closed captioned to be in compliance with accessibility standards. Automatic YouTube captioning is not always sufficient; the transcript must be confirmed to ensure the captions are correct and complete.