Maintenance

	Editors, Contributors	Marketing/Communications	Core Web Team	Web Steering Committee
Content Accuracy	Responsible	Consulted (as needed)	Accountable	Informed
Content Style and Format	N/A	Consulted	Responsible	Informed
Design	N/A	Consulted	Responsible	Consulted
Information Architecture	Consulted	Consulted	Responsible	Informed
Digital Strategy	Informed	Responsible	Responsible	Accountable
Analysis	Informed	Informed	Responsible	Informed

Monthly

The web content manager will conduct reporting activities to analyze website performance based on goals determined in conjunction with the steering committee, using metrics related to how a user behaves on the site in terms of engagement and lead generation.

Quarterly

The web content manager will deliver web performance analyses to the Web Steering Committee and other relevant executive leadership as appropriate/needed.
The web content manager and members of the web steering committee will assess overall site health based on data, school priorities, goals, and brand.

Annually

The web content manager will manage and support content contributors and/or content owners in a content audit process to assess functionality, accuracy, timeliness and necessity of content.
Web content manager will lead user testing activities to assess usability and make update recommendations to the web steering committee based on those results.
Web content manager will generate a report detailing iterative updates on the site and the impact(s) those updates had on site performance based on data, school priorities, goals and brand.